Qatar Airways - Sama the AI influencer

Meet Sama, the world’s first AI cabin crew member and Qatar Airways’ very own travel influencer. We created and developed her off the back of our AI-driven brand campaign, as a way to extend the brand’s vision of blending human connection with technological innovation. Designed to connect with a digitally native audience through relatable and inspiring content, Sama shares a curated mix of travel tips, personal anecdotes from her layovers, and an insider’s take on some of the world’s most exciting destinations. Follow her journey @SamaOnTheMove