Qatar Airways - AI adventure

As the World's Best Airline, Qatar Airways is known for putting passengers at the centre of everything it does, but is less well known for the innovative approach it brings to every part of its operations. To showcase both, we created a world's first AI-driven campaign that allowed anyone to become the protagonist of their new brand film. With 3.5B impressions, 13M YouTube views in 13 days, and over 100,000 personalised AI clips, the campaign was a global success.

AWARDS: The Webbys - Honouree. Creative Circle - Bronze