Ford x Vice - The science of sound

We paired up scientists from NYU with international musicians to research how music elevates the driving experience. The goal was to use ‘The science of sound’ to produce music that uplifted our mood both while driving and after. The response proves that we nailed it, with over 2.5M streams and 32m views and press from Pitchfork, the New York Post, and the Daily Mail.

AWARDS: Cannes - Shortlist.